Large companies and listed firms
C-suite at Malaysia’s biggest corporations, decision makers at very large multinationals, and CEOs, managing directors and sustainability heads at companies listed on Bursa Malaysia.
B2B lead generation in Malaysia. Built on campaigns run there.
We book meetings with Malaysian decision makers through LinkedIn, email and, with permission, WhatsApp. Our founder has led campaigns here for consultancies, training firms, IT and payments companies, agencies and a food brand.
This page is what those campaigns showed: who buys, how they answer, and what made them book.
- 137qualified leads in 9 monthsSustainability consultancy
- 38high-value meetings in its first yearCorporate training start-up
- 80qualified leads with hotels, airlines and gifting buyersArtisanal snack brand
Who we have reached in Malaysia.
The buyers in our founder’s Malaysian campaigns, as each report lists them. Each tag opens that case.
Operations and IT leaders
CTOs, CIOs and heads of engineering in telecoms, insurance and banking. Directors and managers at firms of 201 to 5,000 people in oil and gas, logistics and manufacturing.
Owners and finance heads
Owners, founders and finance teams at insurers, gyms, tuition centres and property managers.
Brands, hotels and airlines
Marketing heads at personal care, fashion, food and drink, retail and telecoms brands. Purchasing and general managers at hotels, airlines and gifting firms.
Malaysian buyers write back.
In the Malaysian campaigns written up here, the median reply rate was 37% of new connections. Every one was above the median LinkedIn campaign in a 2026 benchmark of 96,051 campaigns, and most were in its top quarter.
Exhibit
Reply rate in each Malaysian campaign, % of new connections
Benchmark median, 18.1%Benchmark top quarter, 28.89%Median of these campaigns, 37%
Each dot is one campaign, at the reply rate its client’s report gives, on a true 0 to 50% scale. The median of these examples is 37% (our arithmetic). We have run campaigns for many more Malaysian companies; these are the ones written up here. Benchmark: HeyReach, LinkedIn Outreach Benchmark Report 2026 (96,051 campaigns), reply to acceptance.
See the numbers
| Sustainability training academy, Malaysia | 20% |
|---|---|
| Corporate training start-up, Malaysia | 23% |
| Recurring payments platform, Malaysia | 29.4% |
| Process and lean consulting firm, Malaysia | 33% |
| Agile training company, India into Malaysia | 37% |
| IT staff augmentation firm, Malaysia | 37.1% |
| Artisanal snack brand, Malaysia | 38% |
| Influencer marketing agency, Malaysia | 44% |
| Sustainability consultancy, Malaysia | 49.6% |
What made Malaysian buyers book.
Five things the reports credit, each from its own campaign.
Teach before you sell.
Posts and messages explained the problem before anyone asked for a meeting. The year closed at 126% of the agreed target.
91 high-value meetings Process and lean consulting firmOne sector, one message.
A gym owner and an insurance CFO have different problems, so four sectors got four messages, against five established rivals.
54 sales qualified leads Recurring payments platformMake it feel local.
Brands had grown picky, so every first message was written by hand, for that one reader.
95 sales qualified leads Influencer marketing agencyGive big deals time.
At $40,000 and up, buyers were nurtured until they were ready. The client renewed for nine more months.
66 meetings IT staff augmentation firmNew here? Start narrow.
An Indian firm with no network in Malaysia wrote only to C-level people at the biggest corporations, and tested two versions of every message.
54 sales qualified leads Agile training company
LinkedIn outreach and appointment setting in Malaysia.
We set the meetings too. They are booked through messages, never cold calls.
LinkedIn leads
LinkedIn led every one of these campaigns. Email ran alongside in most. One added LinkedIn voice notes, events and posts; another wrote to open profiles by InMail.
LinkedIn outreachWhatsApp, with permission
For buyers who stayed quiet on LinkedIn and email, a WhatsApp follow-up that asks first. A Southeast Asian freight campaign used it in Malaysia.
WhatsApp outreachThe working week
Most states rest on Saturday and Sunday. Kedah, Kelantan and Terengganu rest on Friday and Saturday (overview), and Johor moved back to Saturday and Sunday on 1 January 2025 (Malay Mail). Worth knowing before a Friday send.
Data law
Malaysia’s Personal Data Protection Act 2010 lets anyone ask, in writing, to stop direct marketing to them (section 43). Its 2024 amendments came into force in stages in 2025 (DLA Piper). When someone says stop, we stop at once and log it. Plain words, not legal advice.
How we handle data and consentEvery Malaysian case.
Strongest result first. Led by our founder before Fable InLead; client names stay private, every figure is from the client’s own report.
| Client | Result | Channels |
|---|---|---|
| IT staff augmentation firm | 66 meetings from 90 qualified leads in 8 months | LinkedIn, Email |
| Process and lean consulting firm | 91 high-value meetings in one year, 126% of target | LinkedIn, LinkedIn posts, Email |
| Corporate training start-up | 38 meetings in the first year | LinkedIn, Email |
| Sustainability consultancy | 137 sales qualified leads in 9 months | LinkedIn, Email |
| Influencer marketing agency | 95 sales qualified leads in 8 months | LinkedIn, Email |
| Artisanal snack brand | 80 sales qualified leads in 6 months | LinkedIn, Email |
| Sustainability training academy | 66 sales qualified leads in 6 months | LinkedIn, Email |
| Agile training company | 54 sales qualified leads over one year | |
| Recurring payments platform | 54 sales qualified leads in 3 months | LinkedIn, Email, LinkedIn voice notes |
Questions about Malaysia.
Do you have people in Malaysia?
No. We are based in Dhaka, two hours behind Kuala Lumpur, and we work in Malaysian hours. The calls happen on Google Meet or Teams.
Can you help a foreign company enter Malaysia?
Yes. One of the cases above is an Indian agile training firm with no network in Malaysia. Its campaign brought 54 qualified leads over one year from C-level people.
Which industries have you worked in here?
Consulting, corporate and ESG training, IT staffing, payments, influencer marketing and food. If yours is not on the list, we say so on the call.
What does a campaign in Malaysia cost?
We don’t publish prices on the site. There is one monthly fee, and what moves it is the channels, the number of markets and the size of the list. Our guide on what B2B lead generation costs explains how agencies price, and how we do.
Who do you sell to in Malaysia? Tell us on a call.
Thirty minutes on your buyers and your market. We say plainly whether outbound can work for you in Malaysia, and what we would do first.