The challenge
An influencer marketing agency with a small team sold to brands that had grown picky about who they work with. Every message had to feel local and personal, and the team had no capacity to write at that level.
What we did
- Wrote each message by hand for the reader's brand and market, no automation on first contact.
- Reached 8,500+ marketing and business decision makers across Malaysia.
- Followed up by email whenever a prospect shared an address on LinkedIn.
- Reached8,500+ marketing and business decision makers
- Accepted32% of LinkedIn invitations
- Replied44% of connections wrote back
- Qualified95 sales qualified leads
What worked
Every message read as local and personal. The client expanded the scope halfway through.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.