The challenge
An ESG and sustainability training academy had a small in-house team and a large target: listed companies and manufacturers in two countries, from C-suite to HR and sustainability managers.
What we did
- Built lists of companies listed on Bursa Malaysia, plus manufacturers in both countries.
- Ran LinkedIn, group and event campaigns, paid LinkedIn messages, and email in parallel.
- Wrote messages per industry: renewable energy, telecoms, hospitality, education, tech.
- Reached7,400+ prospects in two countries
- Accepted30% of LinkedIn invitations
- Replied20% of connections wrote back
- Qualified66 sales qualified leads
What worked
The campaign covered every channel a listed-company executive reads, with copy written for each one.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.