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Case study 8 of 24

Software discovery platform, UAE.

78 qualified leads across the GCC, where LinkedIn is quieter.

UAEBahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE 78 qualified leads in 3 months From the campaign's own report
Industry
Software discovery platform
Based in
UAE
Target markets
Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
Channels
LinkedIn
Length
3 months

The challenge

A young software discovery platform was competing with G2 and Capterra for trust in the Middle East, with a small team, long sales cycles and costly acquisition.

What we did

  1. Focused on six GCC markets where LinkedIn activity is lower, so every message had to count.
  2. Blended careful manual outreach with AI tools, targeting 3,000+ decision makers.
  3. Looked for partners as well as customers to build credibility faster.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached3,000+ decision makers in six GCC markets
  2. Accepted40% of LinkedIn invitations
  3. Replied24% of connections wrote back
  4. Qualified78 sales qualified leads
  5. Opportunities30 opportunities

What worked

The campaign was built around personal, relationship-first outreach, which GCC buyers expect.

What slowed results, and what we changed

What slowed it

LinkedIn is quieter in the GCC, so fewer buyers see each message, and sales cycles run long.

What we changed

Outreach turned personal and relationship-first, and the campaign looked for partners as well as customers.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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