The challenge
A coaching firm known in hedge funds, foreign banks and luxury fashion wanted to grow in four expensive cities with no sales development team.
What we did
- Targeted C-suite, founders and senior stakeholders in finance, insurance, retail and government.
- Combined LinkedIn and email with messages written for each person's role and city.
- Kept the tone senior to senior. No pitch decks in the first message.
- Replied33% reply rate
- Opportunities29 opportunities
- Meetings24 meetings
What worked
Every message was written senior to senior, for the reader's role and city.
Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.