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Case study 5 of 24

Training and consulting firm, Germany.

22 meetings and 5 closed deals for an ITIL and Agile training firm.

GermanyGermany and Europe 22 meetings and 5 deals closed From the campaign's own report
Industry
ITIL and Agile training
Based in
Germany
Target markets
Germany and Europe
Channels
LinkedIn

The challenge

A respected ITIL, PRINCE2 and Agile training provider was struggling to find new, qualified leads in a competitive European market, despite a strong client history.

What we did

  1. Targeted owners, partners and directors of accredited training organisations, plus training and project managers.
  2. Sent 2,315 LinkedIn invitations (36.1% accepted) and 1,009 personalised follow-ups.
  3. Positioned the founder as a thought leader, not a vendor.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached2,315 LinkedIn invitations sent
  2. Accepted36.1% of invitations
  3. Replied36.8% of connections wrote back
  4. Qualified41 qualified leads
  5. Meetings22 meetings
  6. Deals5 deals closed

What worked

Highly personal LinkedIn messages to a narrow, well-defined audience turned into real deals, not just replies.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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