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Case study 20 of 24

Event advertising company, UK.

22 meetings with CMOs for advertising at live music events.

UKSingapore, Malaysia, USA 22 meetings with CMOs From the campaign's own report
Industry
Event advertising
Based in
UK
Target markets
Singapore, Malaysia, USA
Channels
LinkedIn, Email

The challenge

A company that sells ad slots on giant screens before artists take the stage needed CMOs and marketing directors to sponsor tours. Deals averaged $50,000, and price objections came up early.

What we did

  1. Personalised connection requests to CMOs and marketing directors in industries that sponsor music.
  2. Email sequences per industry segment, with follow-ups for people who went quiet.
  3. Offered a consultation instead of arguing on price.
The campaign, stage by stageFrom the campaign report. Counts are bars on a log scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached1,627 LinkedIn invitations, plus 6,421 emails
  2. Accepted31.5% of invitations
  3. Qualified66 leads across LinkedIn and email
  4. Meetings22 meetings, 13 from LinkedIn and 9 from email

What worked

LinkedIn booked 13 meetings and email booked 9, and each channel was reported on its own.

What slowed results, and what we changed

What slowed it

Deals averaged $50,000, and price came up early in the conversation.

What we changed

Instead of arguing on price, the reply offered a consultation.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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