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Case study 4 of 24

Biotech OEM supplier, Germany into APAC.

200+ qualified leads for a global biotech OEM division building partnerships in Japan and Korea.

GermanyAPAC, incl. Japan and South Korea 200+ qualified leads from a 3-month test From the campaign's own report
Industry
Biotechnology, OEM division
Based in
Germany
Target markets
APAC, incl. Japan and South Korea
Channels
LinkedIn, Email
Length
3-month test, then extended

The challenge

The OEM division of a large biotech group wanted new manufacturing partners in APAC. Different departments and cultures in Japan and South Korea meant a generic message would not work.

What we did

  1. Researched companies and contacts by hand, department by department.
  2. Wrote messages for each department's needs, then refined the copy regularly for regional nuances.
  3. Blended personal outreach with AI-assisted prospecting.
The campaign, stage by stageFrom the campaign report. Counts are bars to scale, rates are the steps between. Stages the report does not give are left out.
  1. Reached3,000+ decision makers across APAC
  2. Accepted21% of LinkedIn invitations
  3. Replied31% of connections wrote back
  4. Qualified200+ sales qualified leads

What worked

It began as a three-month test. The results led the client to extend for the rest of the year and commit to the next.

Client names are kept private. Each campaign was led by our founder, and every figure comes from the campaign's own report.

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