# Fable InLead > Fable InLead is a boutique B2B outbound agency. It runs Honest Outbound: AI-researched, human-written LinkedIn, email and WhatsApp outreach that books sales meetings with the right buyers. Founded by Saiful Islam Saif, based in Dhaka, Bangladesh, and working with B2B companies in Southeast Asia, the GCC, Europe, Australia and the USA. Key facts: - Name: Fable InLead (previously traded as Fable Outbound; the LinkedIn company page URL still uses that name). - What it does: outbound sales outreach for B2B companies on LinkedIn, cold email and WhatsApp, plus lead research, founder content, sales strategy, lead nurturing, LinkedIn Ads, webinars and events, sales AI automation builds, search and AI visibility, and design and build done in-house. - How it works: AI helps with research and data. A person checks every prospect and writes or finishes every first message. A project manager checks every message before it goes out. Replies are handled the same day. - Speed: live in 7 days (plan, build, go live, improve). - Track record: the founder has led 100+ documented B2B campaigns since 2023, 3,000+ qualified leads, 25 countries, 30+ industries, 28.8% median LinkedIn reply rate. - Founder: Saiful Islam Saif. More than four years in outbound, with 100+ B2B campaigns led since 2023. Runs the company with a small team. - Contact: hello@fableinlead.com, WhatsApp +880 1677-107313, free 30-minute Outbound Review at https://calendly.com/saif_call/30min ## Main pages - [Home](https://fableinlead.com/): what Honest Outbound means, services, results, process, FAQ and booking. - [Case studies](https://fableinlead.com/case-studies/): 24 anonymised B2B campaigns with leads, meetings and reply rates. - [Insights](https://fableinlead.com/insights/): articles on B2B outbound, with sources linked for every outside number. - [Recommendations](https://fableinlead.com/recommendations): 8 LinkedIn recommendations written for the founder by clients. ## Services - [LinkedIn outreach](https://fableinlead.com/services#linkedin): Profile set up, warm engagement, hand-written first messages and daily reply handling. - [Cold email](https://fableinlead.com/services#email): Separate sending domains, warm-up, verified contacts and short emails that get answered. - [WhatsApp outreach](https://fableinlead.com/services#whatsapp): For markets where business runs on WhatsApp, like the GCC and Southeast Asia. - [Lead research and data](https://fableinlead.com/services): Your ideal buyer mapped, signals tracked and every contact checked by a person. - [Founder brand and content](https://fableinlead.com/services): LinkedIn posts in your voice, so buyers know your name before our message lands. - [Sales strategy](https://fableinlead.com/services): Who to target, what to say and when. Plus a clean pipeline in your CRM. - [Lead nurturing](https://fableinlead.com/services#nurture): Every prospect stays warm. We like and comment on their posts, follow their company news and check in at the right moments, so replies keep coming weeks after the first message. - [LinkedIn Ads](https://fableinlead.com/services#linkedin-ads): paid LinkedIn campaigns aimed at the same buyers the outreach targets, by job title, company, size and market or a target account list, so the company's name appears in their feed before and after the message. Audiences, ads, budget and weekly cost-per-lead reporting. - [Webinars and events](https://fableinlead.com/services#webinars): for offers a buyer needs to see before they buy. Planning with the client, then filling the room with personal invitations on LinkedIn and email, reminders, and follow-up to everyone who joined or missed it. In one Singapore campaign, webinars helped produce 78 sales qualified leads and 67 opportunities over 16 months. - [Sales AI automation build](https://fableinlead.com/services#automation): We build your outbound system with Claude Code in your own accounts: research agents, data enrichment, message drafts for your team to finish, follow-up timing, CRM sync and reporting. Handed over after two weeks. You pay the tool costs directly; we charge a one-time build fee, nothing monthly. - [Search and AI visibility (SEO, AEO, GEO)](https://fableinlead.com/services#visibility): Pages that answer real buyer questions, the technical basics done right and consistent facts across the web, so your company shows up on Google, in Google's answer boxes and in AI assistants like ChatGPT, Gemini, Perplexity and Claude. - [Design and build](https://fableinlead.com/build): Brand identity, video, sales decks, website design, website development, mobile apps, software and AI automation, built in-house. One point of contact and one invoice. ## Markets - Southeast Asia and wider Asia Pacific: Singapore, Malaysia, the Philippines, Hong Kong, Japan and South Korea have all featured in past campaigns. - GCC: United Arab Emirates, Saudi Arabia and the wider Gulf. WhatsApp is a core channel here. - Europe: Germany, Switzerland, the UK, Ireland and Spain, with GDPR-aware outreach. - Australia and the USA. ## Case studies - [Agile training company, India into Malaysia](https://fableinlead.com/case-studies/agile-training-malaysia): 54 qualified leads from Malaysian executives for a company entering the country. - [AI freight software, Southeast Asia](https://fableinlead.com/case-studies/ai-freight-software-southeast-asia): 178 qualified leads and 60 meetings for freight software, with WhatsApp in the mix. - [Artisanal snack brand, Malaysia](https://fableinlead.com/case-studies/artisanal-snacks-malaysia): 80 qualified leads with hotels, airlines and corporate gifting buyers for a snack brand. - [Biotech OEM supplier, Germany into APAC](https://fableinlead.com/case-studies/biotech-oem-supplier-apac): 200+ qualified leads for a global biotech OEM division building partnerships in Japan and Korea. - [Cold chain logistics provider, UAE](https://fableinlead.com/case-studies/cold-chain-logistics-uae): 12 meetings with healthcare and perishables buyers for a freight forwarder. - [Data observability software, Singapore](https://fableinlead.com/case-studies/data-observability-software-singapore): 129 qualified leads for a data observability startup entering APAC, the USA and the UK. - [Sustainability training academy, Malaysia](https://fableinlead.com/case-studies/esg-training-malaysia): 66 qualified leads from listed companies in Malaysia and the Philippines. - [Event advertising company, UK](https://fableinlead.com/case-studies/event-advertising-uk): 22 meetings with CMOs for advertising at live music events. - [Executive coaching firm, Hong Kong](https://fableinlead.com/case-studies/executive-coaching-hong-kong): 24 meetings with senior leaders in Hong Kong, Singapore, London and Dubai. - [Gamification agency, Singapore](https://fableinlead.com/case-studies/gamification-agency-singapore): 78 qualified leads across four Southeast Asian markets for a new category. - [Influencer marketing agency, Malaysia](https://fableinlead.com/case-studies/influencer-marketing-malaysia): 95 qualified leads and a 44% reply rate in a market that rewards local, personal outreach. - [IT staff augmentation firm, Malaysia](https://fableinlead.com/case-studies/it-staffing-malaysia): 90 qualified leads and 66 opportunities in 8 months for high-ticket IT staffing. - [Lead generation agency, Singapore](https://fableinlead.com/case-studies/lead-generation-agency-singapore): 128 qualified leads and a 41.7% reply rate for a small agency that needed its own pipeline. - [Process and lean consulting firm, Malaysia](https://fableinlead.com/case-studies/lean-consulting-malaysia): 91 opportunities in one year for a consulting firm with no sales team. - [Microsoft licensing consultancy, Malaysia](https://fableinlead.com/case-studies/licensing-consultancy-apac): 60+ qualified leads with CIOs at 500 to 25,000 employee companies. - [Marketing consultancy, Spain](https://fableinlead.com/case-studies/marketing-consultancy-spain): 90 qualified leads across the US, EU and LATAM for a boutique consultancy. - [Recurring payments platform, Malaysia](https://fableinlead.com/case-studies/payments-platform-malaysia): 54 qualified leads in 3 months for a payments platform in a crowded market. - [Pharma compliance software, Ireland](https://fableinlead.com/case-studies/pharma-compliance-ai-ireland): 42 qualified leads for an AI compliance platform selling against the biggest names in pharma software. - [Real estate events company, UAE](https://fableinlead.com/case-studies/real-estate-events-uae): 23 meetings with real estate leaders for a Dubai industry congress. - [Online services marketplace, Germany](https://fableinlead.com/case-studies/services-marketplace-germany): 469 qualified leads over 16 months on LinkedIn, email and WhatsApp for a young marketplace. - [Software discovery platform, UAE](https://fableinlead.com/case-studies/software-marketplace-gcc): 78 qualified leads across the GCC, where LinkedIn is quieter. - [Sustainability consultancy, Malaysia](https://fableinlead.com/case-studies/sustainability-consultancy-malaysia): 137 qualified leads and a 49.6% reply rate for an ESG and decarbonisation consultancy. - [Team productivity software, USA](https://fableinlead.com/case-studies/team-software-usa): 65 qualified leads from senior tech leaders in the US market in six months. - [Training and consulting firm, Germany](https://fableinlead.com/case-studies/training-consulting-germany): 22 meetings and 5 closed deals for an ITIL and Agile training firm. ## Articles - [Why cold email reply rates fell, and what still works in 2026](https://fableinlead.com/insights/why-cold-email-reply-rates-fell): The average cold email now gets 3.4% replies. What the top 10% do differently, with sources, and the setup that still books meetings. - [LinkedIn outreach in 2026: the Honest Outbound playbook](https://fableinlead.com/insights/linkedin-outreach-2026-playbook): LinkedIn acceptance rates, reply rates and the exact sequence we use: research, engage, one short message, reply the same day. - [WhatsApp outreach in the GCC: the complete guide](https://fableinlead.com/insights/whatsapp-outreach-gcc-guide): How B2B WhatsApp outreach works in the UAE and Saudi Arabia in 2026: open rates, consent rules, timing, and what to say. - [Outsourced SDR vs in-house vs agency: the real cost in 2026](https://fableinlead.com/insights/outsourced-sdr-vs-in-house-vs-agency): What an in-house SDR really costs in 2026, what agencies charge, and how to decide which one fits a B2B company under 200 people. - [How much does B2B lead generation cost in 2026?](https://fableinlead.com/insights/how-much-does-b2b-lead-generation-cost): B2B lead generation pricing in 2026: monthly retainers, pay per meeting, cost per lead and the hidden extras. Plain numbers from public reports. - [AI-written vs human-written outreach: what the 2026 data says](https://fableinlead.com/insights/ai-written-vs-human-written-outreach): AI-written cold email is flagged as spam 2.7 times as often as human-written. In one 12,000-email test, AI research plus a human finish got the most replies. - [SEO vs AEO vs GEO for B2B, explained simply](https://fableinlead.com/insights/seo-aeo-geo-explained): What SEO, AEO and GEO mean, why B2B buyers now start vendor research in ChatGPT, and what a small company has to do to show up in all three. - [Buying signals: 15 reasons to reach out that buyers respect](https://fableinlead.com/insights/buying-signals-reasons-to-reach-out): The 15 buying signals we watch for B2B outreach, how long each one stays warm, and why signal-based messages reply about 5 times more often. - [Why prospects go quiet, and how we keep them warm](https://fableinlead.com/insights/lead-nurturing-why-prospects-go-quiet): Most outbound dies after the first no-reply. Here is the nurturing routine we run so prospects stay warm for weeks: engagement, timing, and follow-ups with a reason. - [How to book B2B meetings in Singapore](https://fableinlead.com/insights/how-to-book-b2b-meetings-in-singapore): What works for B2B outreach in Singapore in 2026: LinkedIn habits, business culture, the best channels, holidays to avoid, and the PDPA rules in plain words. - [How to book B2B meetings in the UAE and Saudi Arabia](https://fableinlead.com/insights/how-to-book-b2b-meetings-in-uae-and-saudi-arabia): B2B outreach in the UAE and Saudi Arabia in 2026: the working week, Ramadan timing, WhatsApp, relationship-first culture, PDPL consent rules and Vision 2030 sectors. - [How to book B2B meetings in Germany](https://fableinlead.com/insights/how-to-book-b2b-meetings-in-germany): B2B outreach in Germany in 2026: formality, why cold email is risky under UWG and GDPR, Xing vs LinkedIn, how fast Germans reply, and holidays to plan around. - [How to choose a lead generation agency: 10 questions and a scorecard](https://fableinlead.com/insights/how-to-choose-a-lead-generation-agency): Ten questions to ask a B2B lead generation agency, the red flags to walk away from, what a good weekly report looks like, and a simple scorecard. - [What a sales automation build includes, and what it should not](https://fableinlead.com/insights/what-a-sales-automation-build-includes): A plain list of what goes into a 2-week sales automation build: data, signals, sending, CRM and handover. Plus what to keep out, and who pays for what. - [Five Clay workflows a small sales team can actually run](https://fableinlead.com/insights/clay-workflows-for-small-teams): Clay can do almost anything, which is the problem. Here are five workflows a team of one to five people can run every week, and how to keep credit costs down. - [How to get recommended by ChatGPT as a B2B company](https://fableinlead.com/insights/how-to-get-recommended-by-chatgpt): Half of B2B software buyers now start research in an AI chatbot. What makes ChatGPT, Gemini and Perplexity name one company and not another, and seven steps to show up. - [llms.txt and schema, in plain words](https://fableinlead.com/insights/llms-txt-and-schema-in-plain-words): What llms.txt and schema markup are, what they do and do not do for AI search in 2026, and a 30-minute setup for a small B2B site. - [What a B2B website needs to convert outbound traffic](https://fableinlead.com/insights/b2b-website-for-outbound-traffic): Prospects who get your message check your website before they reply. Here are the eight things that page needs, and what it can skip. - [Brand basics to fix before you start outreach](https://fableinlead.com/insights/brand-basics-before-outreach): Outreach sends buyers to check you. Before the first message goes out, fix these six brand basics: one clear line, one look, a founder profile, proof, a voice and a few good posts. - [How to define your ideal buyer, on one page](https://fableinlead.com/insights/how-to-define-your-ideal-buyer): A simple way to define your ideal buyer profile for outbound: fit, situation, the people involved, who to leave out, and proof. Built from your best past wins. - [Cold email deliverability checklist for 2026](https://fableinlead.com/insights/cold-email-deliverability-checklist-2026): The deliverability setup that keeps cold email out of spam in 2026: domains, SPF, DKIM, DMARC, Gmail and Outlook rules, volume, lists, copy, and GDPR in Europe. ## Contact - Email: hello@fableinlead.com - WhatsApp: +880 1677-107313 (https://wa.me/8801677107313) - Book a free Outbound Review: https://calendly.com/saif_call/30min - Company on LinkedIn: https://www.linkedin.com/company/fableoutbound - Founder on LinkedIn: https://www.linkedin.com/in/saiiful-islam-saif/ ## Optional - [Full text for AI assistants](https://fableinlead.com/llms-full.txt): services, FAQ, every case study and every article in plain text. - [Privacy policy](https://fableinlead.com/privacy): what the site collects and how to ask for it to be deleted. - [Sitemap](https://fableinlead.com/sitemap.xml)